Redesign brand
Brecata
client
:
Brecata
Year
:
2024
Role/Category
:
Graphic Designer
Works
:
Redesign brand
Brecata is a brand of F&B industry UMKM. Brecata focuses on sales through online stores marketed through Brecata's social media. The main purpose of this rebranding is to re-establish brand awareness and also provide a new and attractive appearance to get new potential customers.
For the Brecata project, I led a complete rebranding initiative, redefining its visual identity through in-depth market analysis. The branding approach was inspired by the croissant’s distinct form, which was translated into graphic elements, then refined through shape simplification and expressive illustration. This process resulted in a unique and visually cohesive brand identity that enhances Brecata’s character and appeal.
